Books Details
Author : Charles Duhigg Pages : 428 pages Publisher : Berlin Verlag Language : ger
ISBN-10 : 382700957X ISBN-13 : 9783827009579
Books Descriptions
A young woman walks into a laboratory. Over the past two years, she has
transformed almost every aspect of her life. She has quit smoking, run a marathon,
and been promoted at work. The patterns inside her brain, neurologists discover,
have fundamentally changed.Marketers at Procter & Gamble study videos of people
making their beds. They are desperately trying to figure out how to sell a new
product called Febreze, on track to be one of the biggest flops in company history.
Suddenly, one of them detects a nearly imperceptible pattern?and with a slight shift
in advertising, Febreze goes on to earn a billion dollars a year.An untested CEO takes
over one of the largest companies in America. His first order of business is attacking a
single pattern among his employees?how they approach worker safety?and soon the
firm, Alcoa, becomes the top performer in the Dow Jones.What do all these people
have in common? They achieved success by focusing on the patterns that shape
every aspect of
